We are pleased to present four workshops which cover most of the needs of our clients, as shown below.

Pre-Register on-line through the very secure ACTEVA system ... $45.00            At  the door...$50.00  

All workshops shown here are on Saturday morning, starting at 8:30 AM and go to 12:30 PM.
Location: Room  1596,  Emeritus Hall on Elliott Avenue, off Mendocino Avenue. in Santa Rosa, at Santa Rosa Junior College..... West on Elliott Ave. few hundred feet, right on big driveway...large parking lot, go to back, and left all the way to last, large, two-story building, Emeritus Hall.....Map Link

Bookkeeping & Quick Books for Start-Ups
October 11 
       Ken Norton, a professional Quickbooks consultant, will be teaching this much needed workshop.
       First, he will explain the main concepts and the terminology of bookkeeping for a small business: what a balance sheet contains, the difference between cash and accrual basis, income statement (also called profit-loss), cash flow, and how these different aspects of recording and controlling your money interact. 
       In the second part, we will set up the chart of accounts for a fictitious small business in front of your very eyes: which information you need to get started, how to pay bills, how to enter accounts payable and receivable, and how to know whether you are making money or just moving monies around. 

Writing Effective & Useful Business Plans  
November 8
        In this workshop, you will get a start on writing your business plan, and how it can be fun and exciting rather than tedious. A straightforward process of "telling your business story" will serve as your writing guide. You will learn about the main components of a good business plan: Position your product or service within your industry; reaching your target customers through methods of guerilla marketing; and how operations, marketing, and sales work together. 
       Then, you'll hear about the choices you have to legally "form" your business: sole proprietorship, partnership, LLC, S or C corporation. Considerable time will be spent on another crucial topic: how to convince an underwriter at a bank to fund your business. We will talk about the entire process from application to managing the loans prudently.

Opening & Operating a Restaurant
December 13                           
       You will be guided through every step required to open a restaurant and receive pointers about leases, concept, design and equipment,financing, hiring your personnel, menu, food production, as well as details about formalities such as taxes and licenses. 
        In the second half,  you will learn how to operate a restaurant: how to prepare quality food, how to provide efficient service, and how to create a pleasant ambience - and make a living. You will be treated to several bits of wisdom acquired over decades in the business: No free Come-ons, no Two-for-One coupons, no personal checks, no unproductive advertising gimmicks.

How to Start & Manage a Small Business
To be scheduled
        How to Start and Manage a Small Business is a four-hour seminar to help prospective and current owners of small businesses to succeed. Subjects include guide for seeking financial aid, writing a business plan, marketing, advertising, and sales promotion. Other topics: record keeping, taxes, insurance and legal needs.